Spotify Celebrates African American Culture with Music Merch Giveaway

From the power of Black spirituals and gospels that originated in Africa to the Harlem Cultural Festival of the 1960s, music is a fundamental element of Black history. That’s why in February, as part of their ongoing Black History is Happening Now initiative, Spotify created a line of limited-edition clothing and accessories inspired by contemporary music merch. The collection specifically celebrates the way Black creators have shifted the culture and shaped the music we know and love. “We really wanted to tap into the way that we, as Black people,…

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