Asda becomes the first supermarket to join the Microfibre Consortium, which looks at reducing the impact of microplastics on the environment With reducing plastic use high on customers’ minds, Asda has joined forces with other brands to understand and reduce the impact of microfibres in clothing – which can find their way into the ocean – by joining the European Outdoor Group’s Microfibre Consortium. The Consortium aims to fully understand the issue of microfibre shedding, how and why it occurs, and find ways for industry to reduce it. Asda, which…
Read MoreAsda commits to tackling microplastics in clothing
