Missing, but unmissable– new awareness campaign launched

A campaign to make missing people unmissable was launched today by Missing Persons Advocacy Network (MPAN). The campaign features a reimagining of traditional missing persons posters into vibrant stories and images that reflect the person family and friends know. With over 38,000 Australians reported missing every year, and many remaining missing long term, The Unmissables aims to get Australia’s best storytellers and artists to highlight some of the most important untold stories. The campaign aims to match artists and authors with the family of a long term missing person, to…

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Facial recognition technology applied to missing persons cases – Invisible Friends campaign launched by whiteGREY

A world-first campaign to harness the power of Facebook’s newfacial recognition and auto tagging technology in the search for missing people, was launched today for the Missing Persons Advocacy Network (MPAN). Invisible Friends, the campaign developed by whiteGREY Australia, features a selection of Facebook profiles of missing persons, supported by a push to get as many Facebook users around the world to befriend these profiles. The initiative searches the backgrounds of each photo and video posted by the friends of each Invisible Friends profile, in the hopes of identifying and…

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