According to the Brazilian Association of Organ Transplants, in every 8 potentially organ donor, only 1 effectively becomes a donor. That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, signs the campaign “Who will inherit your greatest wealth?”, created by McCann Health in Brazil, that re-imagined Fabergé eggs as human organs, showcasing their value and beauty with artistic flare, to highlight the importance of organ donation. “The campaign seeks to promote organ donations through the most basic question: what you will leave as a heritage?…
Read MoreMcCann Health re-imagines Fabergé eggs as human organs to highlight the value of organ donations in campaign for Moinhos de Vento Hospital
