“Metastasis of Love” the concept used by FALP Oncology Institute for its relaunching

Cancer has a critical phase: the metastasis. It’s related to how the disease is wide spreading all over the body. To change the perception of this concept so charged of negativity, Momentum Chile proposes the idea “Metastasis of Love: because love also branches out” for the relaunching of the brand of FALP Oncology Institute, leader in Chile and Latin America, and to promote the opening of its new building in Santiago city, of 26.000 m2, with which it expects to increase the attention span. “When you are diagnosed with cancer,…

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