Tag: mortierbrigade

Official reports of verbal aggression against public transport staff used as basis for rap song

Stuart Mitchell

Rappers frequently pepper their songs with obscenities. But the torrents of abuse in “Respect”, the new song by the rapper Youssef Swatt’s, are not poetry. In fact, they are taken literally from official reports and are examples of the genuine insults hurled daily at the staff of the Brussels transport company, STIB-MIVB. The transport company aims to address the problem with this new campaign.  “Son of a bitch”, “Asshole”, “Shut your face, you little slut”, “You piss me off, you’re a piece of shit”, … The words come as a…

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Mortierbrigade: Apply your skills to the household

Stuart Mitchell

Equal Pay Day and mortierbrigade have been closing the wage gap between men and women for the past 18 years. And you wouldn’t be wrong to call it a success story, because the wage gap became smaller, laws concerning this topic were altered, the matter has been on the political agenda every year and the campaigns are amongst some of the most awarded of our country, nationally and globally. This success story got noticed abroad as well. That is why mortierbrigade was appointed to create a campaign that will run…

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mortierbrigade strikes again on Equal Pay Day

Stuart Mitchell

mortierbrigade has been creating quirky campaigns for Equal Pay Day for over ten years. This year is no different with the agency producing another striking campaign about the persisting gender pay gap. The stars of the film are a group of former elite Belgian athletes, with a surprise leading role for… the umbilical cord. In their film ‘The Umbilical Cord’ directors Lionel Goldstein shine the spotlight on six former Belgian champions, namely hammer thrower Kathleen De Wolf (six-time world champion), pole vaulter Karen Pollefeyt (5 gold medals at the Belgian…

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Mortierbrigade supports Alzheimer Liga Vlaanderen’s fight

Stuart Mitchell

Obliged to deliver the kind of performance demanded of a top athlete: that’s the position those diagnosed with Alzheimer’s disease suddenly find themselves in. A new campaign developed by mortierbrigade for Alzheimer Liga Vlaanderen pictures an Alzheimer’s patient as a boxer. One who has no choice but to fight every day. Not against an opponent, but against himself. An exhausting fight Paul, who is the face of the campaign, received his Alzheimer’s diagnosis at the age of 65. He shares with us what his fight involves: “I know that a…

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DreamLand and mortierbrigade give a magical Saint Nicholas gift to every child

Stuart Mitchell

DreamLand and mortierbrigade are once again launching a campaign around Saint Nicholas. Two years ago, the focus was on highlighting pigeonholing through gender-specific toys. Last year, the lack of social contact due to the coronavirus crisis played a central role, and more than 24,000 children had the chance to have a personal chat with their hero Saint Nicholas. This time, child poverty is on the agenda, and the toy specialist is enacting its social responsibility by launching a widespread donation campaign. The campaign itself is being organised in collaboration with…

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