Arthritis Foundation selects Mower to lead integrated marketing communications for 2023 “We Journey Together” awareness campaign

The Arthritis Foundation has selected marketing, advertising and public relations agency Mower to lead the non-profit’s 2023 awareness campaign, “We Journey Together.” The campaign will require a multi-pronged effort, including in-depth market research, brand strategy, creative development, media planning and buying, and public relations, cumulatively designed to increase recognition and visibility for those who have arthritis and those indirectly affected by the disease and its related conditions, ultimately helping improve quality of life. Mower’s award-winning health care practice, with specialists across advertising, marketing and PR disciplines, are working to support…

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Mower named Midsize Agency of the Year by the Association of National Advertisers

The Association of National Advertisers (ANA) has named Mower Midsize Agency of the Year. The prestigious honor was announced at the B2 Awards Gala during the ANA Masters of B2B Marketing Conference in Scottsdale, Arizona, where Mower also took home 14 campaign awards for client work and internal agency promotion. Mower’s winning campaigns span across a variety of the agency’s specialties, including Healthcare, Energy & Sustainability, and Travel & Tourism, demonstrating an ability to produce award-winning B2B work across diverse industries. The winning campaigns include New York State Tourism Industry…

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A Catalyst For Change – Helio Health’s TransformNation Campaign

Mower have shared some insight into their latest Helio Health campaign. In the midst of a growing national substance use and mental health crisis, Central New York’s Helio Health set out to engage the communities it serves in the fight, inspiring them to be a catalyst for change through a message of action and hope. Mower’s healthcare marketing experts met the challenge through a powerful campaign for Helio Health centered on a clear call to action: Join the TransformNation™. The TransformNation campaign was designed to shift mindsets from helplessness: Addiction…

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Mower teams with community-wide coalition to “Put the ‘U’ Back in Syrac_use”

The Syracuse office of Mower, has donated its creative talents to spread the message that the region’s shops, museums and restaurants are open and ready to once again safely welcome customers. The eight-week campaign, “Put the ‘U’ back in Syrac_use” was announced at a press conference led by the Downtown Committee of Syracuse, with Syracuse Mayor Ben Walsh, Onondaga County Executive Ryan McMahon, Visit Syracuse and a diverse coalition of more than 50 local businesses all lending support. Mower’s Syracuse team, with reinforcements from colleagues in Mower’s Buffalo and Rochester…

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To mask or not to mask: Mower study reveals how Americans are coping during COVID-19

While Americans continue to grapple with the COVID-19 pandemic, almost three in four say they wear face coverings everywhere they are required—with Northeasterners, Democrats and older generations most likely to mask up. As for sending kids back to school, 34% are comfortable doing so as long as masks are mandatory while 23% want to wait until a vaccine or treatment becomes available. These are among the results of a study of 1,020 U.S. adults conducted by independent marketing, advertising and public relations agency Mower to better understand concerns and behaviors…

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