Tag: MPC

Sunshine, MPC and BE COOL BE NICE® Release New Campaign

Stuart Mitchell

Sunshine and MPC have collaborated with the anti-bullying movement BE COOL BE NICE® to produce  an animated music video and book featuring characters created with design direction from a cast of fashion all-stars. The film’s characters have design and creative input from Christopher  Bailey (Chief Creative Officer, Burberry), Pat McGrath MBE (Founder, Pat McGrath Labs), Chaos Fashion (super stylists of Fendi etc Charlotte Stockdale  and Katie Lyall), Henry Holland (Founder, House of Holland) and more. The characters originate from the BE COOL BE NICE® book, on sale from 9 November…

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VR helps dementia sufferers by transporting them back in time

Stuart Mitchell

The Wayback is a virtual reality film series designed to help those living with Alzheimer’s and their carers. The free to use resource harnesses the power of the latest Virtual Reality technology, allowing those living with the condition to fully immerse themselves in moments of the past.  Developed with advice from leading experts in dementia care, ‘The Wayback’ is designed to stimulate memories and take viewers back to a time when they didn’t have the degenerative disease. The pilot film focuses on the Queen’s Coronation on June 2nd, 1953.  Producers…

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Oxfam launches new film to demonstrate the devastating effects of tax dodging.

Stuart Mitchell

Companies dodge approx. £78bn in tax in poor countries annually. Today Oxfam reveals that just a third of this is enough to cover the bill for essential healthcare that could prevent the needless deaths of eight million mothers, babies and children. Oxfam today reveals this information alongside a hard-hitting film illustrating the human cost of tax avoidance on the world’s poorest. The film was created by Don’t Panic and produced by Stink Films, MPC and Whitehouse to demonstrate that there is a global heist hitting the poorest the hardest, and…

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