MRM//McCann Santiago Launches Public Safety Film For Mutual De Seguridad And Hoyts Cinemas In Chile

Chile is recognized as a country that endures great seismic activity, which has led to the institutionalized practice of airing a safety message in movie theaters before the feature film begins, complete with recommendations for the safest ways to navigate any emergency situation. In this context, MRM//MCCANN Santiago created for its client Mutual de Seguridad a new public safety film that will be shown nationwide, in all Hoyts Movie Theaters, through 2018. The film stars the Argentine-born stuntman for international movie star Bruce Willis, who invites moviegoers to follow the…

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