Tragedies bring out the best in companies – Ethical Marketing News Blog – 03-09-17

It’s been a rough week for some following Hurricane Harvey, but it’s nice to see some companies doing their bit. It’s at times of tragedy that companies find themselves in a position to help, and whilst they’re helping others it also works as marketing to show the softer and more human side of multinationals. AirBNB have encouraged people to open their homes: We have expanded & extended the disaster program for #HurricaneHarvey. Hosts open their homes for $0 to evacuees. https://t.co/ddzpMNng14 — Airbnb Help (@AirbnbHelp) August 29, 2017 It’s also…

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