Tag: Naked

Naked and Gidget Foundation Australia help parents tackle perinatal depression with self-help strategies inside children’s stories

Stuart Mitchell

Across Australia, 1 in 5 new mums and 1 in 10 new dads suffer from perinatal depression and anxiety (PNDA). That’s almost 100,000 expecting and new parents each year. To coincide with World Maternal Mental Health Day on May 2nd, not-for-profit organisation Gidget Foundation Australia is launching the Little Helper Bunny Books: bedtime stories for little ones which double as parental self-help books, to tackle common symptoms of PNDA. The books have been created by Naked as part of an ongoing partnership with Gidget Foundation to bring the often-silent issue…

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Naked partners with Gidget Foundation Australia to launch ‘Start Talking’

Stuart Mitchell

Naked launches its ‘Start Talking’ campaign for Gidget Foundation Australia; a not-for-profit that provides support for families who are affected by perinatal depression and anxiety (PNDA). The centrepiece of the campaign is a powerful TVC that brings to life this common, but often hidden illness, and shows how Gidget Foundation’s ‘Start Talking’ telehealth program can help. The ‘Start Talking’ program, available via video call, substantially improves equity of access to perinatal health treatment services for people in regional, rural and remote locations across Australia. The TVC is the first piece…

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