Mechanica and Seniorlink launch “My Wish” Campaign

Creative agency Mechanica and care company Seniorlink have launched a new campaign “My Wish”, which highlights the effect diseases, in this case alzheimer’s, has on caregivers. The Campaign was launched to celebrate National Family Caregivers Month. The campaign follows the success of SeniorLink’s “Thank You Caregiver Nation” campaign last year and continues the ongoing effort to support the over 50 million family caregivers around the country. “As loved ones care for someone who is experiencing a steady decline in mental and physical abilities, they themselves often suffer declining health, and experience higher levels of…

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