#DanceLikeaDad Encourages Dads to Dance Their Way into the Hearts of Their Most Important Audience—Their Kids

Today, as dads everywhere are preparing to be celebrated for Father’s Day, a new campaign launches to showcase the big wins that come from small moments shared between fathers and their children. Created in partnership between The U.S. Department of Health and Human Services’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, Ad Council and Campbell Ewald, the campaign shows that nothing is better than dads and their kids sharing a moment and dancing together. When dads take time to #DanceLikeADad with their kids, that…

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Fatherhood Ad Campaign Reminds Dads that Playing Catch with Girls is an Important Moment

A heartwarming new video, Play Catch with Her, highlights the positive outcomes that result from fathers and daughters engaging in a simple game of catch. Created in partnership between the U.S. Department of Health and Human Services Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, Ad Council and directors Amy Hill and Chris Riess, the video captures the one-of-a-kind bond forged between fathers and daughters of all ages who connect through this shared moment. “Being the father of four children, I understand fully the importance…

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