Channel 4 and Nationwide Building Society partner with Co-op and Network Rail to highlight shocking abuse suffered by UK customer facing staff

Channel 4 and Nationwide Building Society have joined forces with Co-op and Network Rail to highlight the abuse and violence carried out against customer facing staff in the UK in a primetime thought-provoking Channel 4 ad-break takeover. The impactful #TogetherAgainstHate campaign features recordings and CCTV footage of both verbal and physical abuse experienced by each companies’ employees and delivers the important message that violence and threatening behaviour is never ok. Though there is only a small minority of the public perpetuating the abuse it should not be tolerated. The ad…

Read More

Nationwide, Maltesers & McCain confront online abuse in C4 ad break

Channel 4 has teamed up with Nationwide Building Society, Maltesers and McCain to broadcast a primetime ad break takeover which takes a stand against online abuse. The break will feature a selection of genuine cruel social media posts aimed at the real people cast in the brands’ ads in an effort to encourage viewers to consider the impact of divisive and hateful comments online. The takeover was broadcast during the first episode of the new series of Channel 4’s Gogglebox at approximately 21.12pm on Friday 7th September 2018. Viewers were…

Read More