Tag: NHS Blood and Transplant

NHSBT launches funding to increase support for living kidney donation following report

Stuart Mitchell

A new report published by NHS Blood and Transplant shows the impact of Covid-19 on organ donation and transplantation amongst Black, Asian and Mixed Race and minority ethnic patients, and in particular the effects of a reduction in living donation. The pandemic has had a significant impact on the numbers of living donor kidney transplants that could be performed, and as a result, the number of life-changing transplants, able to take place. While 444 patients were able to receive a transplant from a living donor over the year – an…

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NHS Blood and Transplant, 23red and Clear Channel harness live data and real recipients to encourage regular blood donation

Stuart Mitchell

23red alongside NHS Blood and Transplant (NHSBT) have today launched an innovative new campaign across the Clear Channel digital Out of Home network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party data from NHSBT is used dynamically to make people aware of the volume of appointments available that day or week at their nearest donor centre. It also shows its location, walking distance, the volume of…

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Shock horror: Blood donation among top fears of 18-24 year olds

Stuart Mitchell

NHS Blood and Transplant and ITV2 join forces to appeal for young blood donors through a Halloween campaign. New research from NHS Blood and Transplant shows that a staggering 81 per cent of 18-24 year olds have never donated blood, with 35 percent of this age group admitting they are scared. In contrast, almost half the population of blood donors are aged over 45. As Halloween approaches, NHS Blood and Transplant is urging young people to become donors and combat an ageing donor population. 600 new donors are needed every…

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This year you could have actually given someone your heart this Valentine’s Day

Stuart Mitchell

In a twist on traditional Valentine’s Day cards, this year Moonpig launched a limited-edition range of free cards encouraging people to tell their loved ones that they’re pledging their heart… to a complete stranger. The leading online card and gift retailer has partnered up with NHS Blood and Transplant for the first time to encourage people to get organ-ised, sign up to the donor register, and crucially, share their decision. The cards will help pass on the message to loved ones, that “If anything happens to me, please remember my…

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