Vaz, the first IPA President from a technology background and the first of Indian-American heritage, pledged to use his different perspective to change the relevance of agencies to clients, and to establish agencies as partners for growth. Says Vaz: “Most companies are great at their core business, but not great at reimagining the future of their business. Agencies are no different from their clients in this regard. Our challenges and future success are interconnected. “My agenda will be to Reimagine – to build new relevance and maintain it. We must…
Read MoreNew IPA President Nigel Vaz launches ‘Reimagine’ agenda
