National Survey Breaks Down Nike Boycott

The market research team at Zion & Zion, a top ranked full-service, national marketing agency, has conducted a nationwide survey regarding Nike’s new Colin Kaepernick ad campaign and the boycott surrounding it. This study was based on a nationwide survey of 1,405 people; 744 of which are current Nike customers and indicated they are aware of the current Nike ad campaign featuring Colin Kaepernick. The summary results are below. The margin of error is +/- 4%. 25.0% of those people indicated that they will be boycotting Nike products. That number…

Read More

Serena Williams Celebrates the Glorious Diversity of Women in New Nike Film

In 2017, Serena Williams solidified her status at as the greatest ever by winning the Australian Open while eight weeks pregnant.  Throughout her career, the 23-time Major winner has used sport as a platform for progress. It’s no surprise that with Serena’s return to the court for her first tour-level match next week at Indian Wells, the tennis icon is using the moment to once again stand for equality. “I want people to understand there is no wrong way to be a woman. We shouldn’t be made to feel like…

Read More

Nike Takes Steps Toward 100% Renewable Energy in North America

Avangrid Renewables, has announced that it has signed its second major wind contract with Nike, this time for 86 megawatts of Texas wind power. The power purchase agreement (PPA) will cover the remaining portion of Avangrid Renewables 286 megawatt Karankawa Wind Farm in Bee and San Patricio counties, just east of Mathis, Texas, along I-37. Previously Austin Energy announced its own Karankawa related PPA with Avangrid Renewables for 200 megawatts. The Karankawa wind farm will produce enough energy each year to power the equivalent of more than 75,000 average households…

Read More

Nike Launch 2018 EQUALITY BHM Collection

Nike has a long history of speaking up for causes that reflect its values. That continues today with EQUALITY, Nike’s ongoing effort to encourage people to take the fairness and respect they see in sport and translate them off the field. The EQUALITY initiative is centered on using the power of sport to inspire people to take action in their communities, with Nike leading by example with its partnerships with world-class organizations dedicated to advancing this work. Supporting these values, EQUALITY delivers on the brand’s ongoing partnership with MENTOR (the…

Read More

Nike Launch their Pro Hijab

New Jersey-native Ibtihaj Muhammad, a Nike athlete and champion fencer, has been carded for false starting many times. “First, I’d get a warning and then a point against me… I can’t tell you how many times that happened,” she says. “And I’d tell the referee, ‘Oh, I’m sorry, I couldn’t hear you.’” That’s because Muhammad, who earned a bronze medal in Rio in 2016 for Team USA, typically competed in a children’s hijab that was made of a doubled georgette material. “When the material is wet, it gets really heavy…

Read More