Tag: Nike

Nike Recycles Shoes Into Sports Fields via Alipay

Stuart Mitchell

Sports apparel company Nike is helping Chinese consumers up their recycling game with its “Recycle-A-Shoe” mini-program unveiled recently on Ant Group’s mobile payment platform Alipay. Shoppers can return their old Nike sneakers in person at the brand’s flagship store in Shanghai or arrange an at-home pick-up with Alibaba Group’s logistics service Cainiao Network. The donated shoes are disassembled and re-processed into building materials to construct rubber-based sports courts at schools across the country. “The private sector needs to encourage more environmental-friendly actions among consumers while committing themselves to reduce carbon…

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ILO’s Vision Zero Fund and Nike launch initiative to reduce injuries and deaths from road accidents among garment and footwear workers

Stuart Mitchell

A new initiative to cut deaths and injuries among garment and footwear workers has been launched by the International Labour Organization’s (ILO) Vision Zero Fund1  and Nike Inc. The joint initiative aims to understand why garment and footwear workers are vulnerable to injuries and deaths resulting from commuting accidents and to lessen the adverse impact on workers, their families, and the sector as a whole. The goal is to work together to develop a common, standardized approach to reducing these accidents that can be adapted and replicated in different contexts.…

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46% of Consumers Are Likely to Purchase Nike Products in Response to “You Can’t Stop Us” Campaign

Stuart Mitchell

Brands are starting to realize that diversity is key to successful marketing campaigns, but executing on inclusive marketing is not that easy. A new report from Top Design Firms reveals that brands need to embody an inclusive message in a way that directly resonates with their target audience. According to Top Design Firms’ study of 501 people in the U.S., Nike’s marketing campaign, “You Can’t Stop Us,” incorporates inclusive marketing that appeals to its target audience — 46% of consumers were likely to make a purchase after viewing the ad.…

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National Survey Breaks Down Nike Boycott

Stuart Mitchell

The market research team at Zion & Zion, a top ranked full-service, national marketing agency, has conducted a nationwide survey regarding Nike’s new Colin Kaepernick ad campaign and the boycott surrounding it. This study was based on a nationwide survey of 1,405 people; 744 of which are current Nike customers and indicated they are aware of the current Nike ad campaign featuring Colin Kaepernick. The summary results are below. The margin of error is +/- 4%. 25.0% of those people indicated that they will be boycotting Nike products. That number…

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Serena Williams Celebrates the Glorious Diversity of Women in New Nike Film

Stuart Mitchell

In 2017, Serena Williams solidified her status at as the greatest ever by winning the Australian Open while eight weeks pregnant.  Throughout her career, the 23-time Major winner has used sport as a platform for progress. It’s no surprise that with Serena’s return to the court for her first tour-level match next week at Indian Wells, the tennis icon is using the moment to once again stand for equality. “I want people to understand there is no wrong way to be a woman. We shouldn’t be made to feel like…

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