On last months World Water Day, Co-op announced that its members and customers have raised over £20 million to date to support clean water and sanitation projects, through its partnership with The One Foundation and Water Unite. The convenience retailer is the only supermarket to have an own brand charity water, which is available at almost 7,500 convenience stores, including independent Nisa retailers who are supplied by Co-op. As part of this initiative, 3p of every litre of Co-op own brand water sold goes to The One Foundation – a…
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Nisa retailers helping to make food allergies history
Nisa’s independent retailers are helping to make food allergies history by purchasing from a range of products available through Nisa’s central distribution. Any lines bought from the Co-op Free From range between Wednesday 13th April and Tuesday 3rd May will see a donation made directly to charity. The Natasha Allergy Research Foundation (NARF), the cause behind Natasha’s Law, will benefit from all sales made to Nisa partners to tie in with National Allergy Week which runs from 25th April. Any Co-op Free From products purchased by Nisa partners during the…
Read MoreMaking a Difference Locally launches charity clothing banks
Nisa’s Making a Difference Locally charity has launched a new initiative to help retailers to raise additional funds for local causes, in the form of branded clothing banks. Designed to help put communities’ unwanted clothes to better use, reduce their environmental impact and also increase stores’ MADL funds to donate locally, charity clothing banks are now available for Nisa partners to order, following a successful trial which began earlier this year. The Making a Difference Locally clothing banks are available free of charge to retailers, in partnership with Nathan’s Waste…
Read MoreNew Nisa initiative encourages colleagues to Make A Difference
Nisa and its Making a Difference Locally charity are this month launching a new initiative encouraging colleagues to volunteer for a good cause in the local community. The ‘A Day to Make a Difference’ scheme will offer Nisa employees the opportunity to spend either a full or half day volunteering with a local good cause, allowing them to develop new skills and gain volunteering experience, whilst helping charities and other good causes in the area. This year, colleagues will have the opportunity to volunteer at one of three local causes:…
Read MoreDrum Awards – CRMSotY Nominees – Profile – Extreme Creations & Making a Difference Locally
The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong., I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Extreme Creations – Making a Difference Locally Extreme told us: “The nomination for Cause Related Marketing Strategy was in relation to Extreme’s work with Making…
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