National NSPCC campaign to protect young children from sexual abuse launches with new game and TV ad

A national campaign to help keep young children safe from sexual abuse has been launched by the NSPCC with the release of a new mobile phone game and the screening of a prime-time TV ad. Central to the campaign is the return of Pantosaurus the dinosaur, who will once again be promoting the PANTS rule – Privates are private, Always remember your body belongs to you, No means no, Talk about secrets that upset you and Speak up – someone can help. ‘Playtime with Pantosaurus’ is available on iOS and…

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The Duke of Cambridge Launches National Action Plan to tackle Cyberbullying

On Thursday 16th November, The Duke of Cambridge unveiled an Action Plan created by The Royal Foundation’s Taskforce on the Prevention of Cyberbullying, and launched an online code of conduct called ‘Stop, Speak, Support’. These initiatives will put the UK on the path to become the global leader in supporting young people online His Royal Highness brought together some of the world’s most recognisable names in media and tech, as well as children’s charities and parents, to work alongside a panel of young people to find ways to tackle cyberbullying.…

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GOOD Agency’s first fundraising campaign for the NSPCC inspires support for children suffering sexual abuse.

GOOD Agency has created its first new integrated fundraising campaign with major UK children’s charity NSPCC after being appointed as its lead fundraising agency. The Christmas campaign juxtaposes the joy and magic usually associated with Christmas with the experience of a child who is being sexually abused and suffering in silence. It launches with DRTV on 6th November and includes direct mail and digital display advertising. Catherine Cherry, Head of Fundraising said “1 in 20 children experience sexual abuse and 1 in 3 don’t tell someone about it. So, when…

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Grey London & M&S Paddington Ad Turned into a Book To Raise Money for the NSPCC

When Paddington arrived in London he was alone and afraid. But the Browns took care of him and made him realise people loved him for who he was; even though he wasn’t like anyone else he still felt at home.   The Childline service, provided by the NSPCC, helps thousands of children every day. Children who feel different; who feel that they don’t fit in.  Each with their own unique set of worries.  That’s why Paddington has brought one of his favourite charities –  Childline – together with Mark & Spencer,…

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Leo Burnett & NSPCC launch “See Something” Campaign

Leo Burnett London have created a new campaign with UK children’s charity, the NSPCC, which aims to break the silence around child sexual abuse. The ad features a young girl and her netball coach. The coach seems aware that there is a problem for the girl but that she is afraid to speak out. Both hope that the other will ‘Just say something’. The clip ends with both saying ‘Hi’, this is the first step towards addressing the issue. According to the NSPCC a shocking one in 20 children will…

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