Tag: obesity

The Creative Coalition’s New PSA Shifts The Obesity Narrative As A National Epidemic Worsens

Stuart Mitchell

The Creative Coalition has premiered a new PSA campaign that shifts the narrative on the nation’s obesity epidemic – with four out of 10 Americans suffering from the medical condition. The new spots feature TV doctors and nurses, including BokHee An (ABC’s “Grey’s Anatomy”); Nicholas Gonzalez (ABC’s “The Good Doctor”); Boris Kodjoe (ABC’s “Station 19”); S. Epatha Merkerson (NBC’s “Chicago Med”); and Steven Weber (NBC’s “Chicago Med”) – and are available for broadcast and digital download, and in-kind distribution for all media in 30- and 60-second formats. “I heard you…

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Novo Nordisk and UNICEF announce new partnership to help prevent childhood overweight and obesity

Stuart Mitchell

Novo Nordisk and UNICEF announced a new partnership today to help prevent childhood overweight and obesity worldwide with an initial focus on interventions in Latin America and the Caribbean. Under this partnership, the United Nations children’s agency and the global healthcare company will combine efforts to enhance knowledge and awareness on how to prevent overweight and obesity and address their root causes. The partnership will initially cover a period of three years. “Childhood overweight and obesity can contribute to ill health, stigmatisation and even reduced educational attainment,” said UNICEF Executive…

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UK Government post new measures announced to halve childhood obesity by 2030

Stuart Mitchell

Building on the first chapter of the childhood obesity plan, the new measures include proposals to counter ‘pester power’ by preventing stores from displaying unhealthy food at checkouts or including it in buy-one-get-one-free deals. The Department of Health and Social Care will consult on introducing clear, consistent calorie labelling on menus in restaurants, cafés and takeaways, so parents can make an informed choice about what their families are eating. The department will also consult on banning the sale of harmful, caffeine-laden energy drinks to children – a quarter of 6-…

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Safefood & Target McConnells launches Start Campaign

Stuart Mitchell

A new five-year public health awareness campaign – “START” – to set families on the path to a healthier future has been launched today by the Minister for Health Simon Harris TD and Minister for State Catherine Byrne TD. The campaign from safefood, the HSE and Healthy Ireland has been developed with the input of parents, health professionals and community leaders and acknowledges that the solutions to tackling overweight and obesity are multiple and that every sector has a role to play in this major health issue. For parents, the…

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Scotland to restrict advertising on junk food

Stuart Mitchell

The promotion of unhealthy food and drink is to be restricted as part of Scotland’s new diet and obesity strategy. Public Health Minister Aileen Campbell has launched a consultation on ambitious plans to help people lose weight, including: Measures to restrict the promotion and advertising of food and drink high in fat, sugar and salt Over £40 million new investment to deliver almost 100,000 supported weight management interventions for people with, or at risk of, Type 2 diabetes Supporting calls to ban broadcast advertising of foods high in fat, salt…

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