Tag: ocean plastic

Lidl GB Becomes First Supermarket To Incorporate Prevented Ocean Plastic Into Water Bottles

Stuart Mitchell

Lidl GB has announced that it will be incorporating Prevented Ocean Plastic™ into its water bottles – becoming the first UK supermarket to make this change. Appearing in store throughout July, Lidl’s 1 litre San Celestino Italian Sparkling Mineral Water bottles will contain a minimum of 30% Prevented Ocean Plastic™  – plastic which would have otherwise ended up in the ocean1. With 12 million bottles of the everyday item sold annually, this initiative is expected to save almost 100 tonnes of plastic from entering our oceans per year, equivalent to…

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NextWave Plastics Expands Cross-Industry Consortium; Welcomes Logitech, Prevented Ocean Plastic, #tide ocean material

Stuart Mitchell

NextWave Plastics announces today the addition of international consumer technology company Logitech and leading ocean-bound plastic suppliers Prevented Ocean Plastic and #tide ocean material to its consortium of cross-industry companies and organizations taking measurable strides to keep plastic in the economy and out of the ocean. Nearly five years since the inception of NextWave Plastics, a growing number of member companies across a range of industries are collaborating to reach their shared goal of diverting a minimum of 25,000 metric tons of plastic, equivalent to 2.7 billion single-use plastic water…

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SC Johnson to Launch First-Ever 100% Recycled Ocean Plastic Bottle in a Major Home Cleaning Brand

Stuart Mitchell

As part of its ongoing commitment to tackling the problem of plastic pollution in our oceans, SC Johnson has announced that it will launch the industry’s first product that uses 100 percent recycled ocean plastic in a major home cleaning brand. That product is part of the ubiquitous Windex® brand, one of the company’s most popular brands and a household favorite for the past 86 years. “With over 5 trillion pieces of plastic debris in the ocean, conditions are continuing to get worse and worse,” said Fisk Johnson, Chairman and…

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Corona Reimagines Iconic Symbols of Paradise to Remind the World That Plastic Doesn’t Belong in Our Oceans

Stuart Mitchell

Working with Parley for the Oceans, Corona is hijacking its advertising and the classic Hawaiian shirt pattern to reveal the impact of marine plastic pollution. Corona is taking the issue of marine plastic pollution to the global stage by hijacking iconic symbols of paradise for World Oceans Day. Roughly eight million metric tons of plastic waste are dumped into the ocean each year. To raise awareness of this fact, the brand is inserting plastic into other places it doesn’t belong. Corona is starting by twisting its own campaign tagline and…

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Sky and National Geographic work together to fight ocean plastic

Stuart Mitchell

Sky and National Geographic have announced that they are to join forces in the fight to eradicate the destructive impact of plastic litter in the world’s oceans and that National Geographic will commit $10 million to bring its scientific expertise, grants and media reach to support the activities of Sky Ocean Ventures. Sky Ocean Ventures was launched in March 2018 with a £25 million cornerstone commitment from Sky and the objective of seeking out investment opportunities in businesses that can help solve the ocean plastic crisis. The National Geographic Society…

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