Automation could affect 27% of PR jobs – ONS study

The Office on National Statistics has published a report which estimates over a quarter (27%) of public relations jobs could be affected from automation. The report echoes research by CIPR’s #AIinPR panel which found that 12% of a PR practitioner’s skillset could be complemented or replaced by AI today, with a prediction that this could climb to 38% within five years. The ONS report – The Probability of Automation in England: 2011 to 2017 – analysed the jobs of 20 million people in England and concluded that around 7.4% or 1.5…

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