SCHWEPPES invites to a reflection about respect at night parties

Luisa, Tatiana and Juliana were invited to wear a sensorial dress capable of measuring how much they are harassed by guys touching their bodies in a nightclub in São Paulo. Created exclusively for the action, the garment was technologically made with several sensors applied to the fabric. As the three women walked through the room and are approached by the men, information were sent via wifi to a control center, recording the amount of touches in each dress. By the end of the night, the conclusion came as a red…

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Army Officers Tasked With Casualty Notices Given The Chance To Deliver Hope

Los Angeles-based  Central Films award-winning director Rodrigo Garcia Saiz teams up with Ogilvy Brazil and former  U.S. Army CNO’s (Casualty Notification Officers) to deliver heartwarming news to hopeful organ- awaiting patients in poignant PSA ”News of Hope” for NYC organ donation network LiveON NY. The tear-inducing spot follows three former CNO’s, who were previously tasked with one of the most difficult jobs imaginable: delivering the life altering news of the death of a service member to family members. After years of treating this duty with the utmost respect and reverence,…

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