ONDCP, Truth Initiative and the Ad Council Join Forces on National Effort to Fight Opioid Misuse

The White House Office of National Drug Control Policy (ONDCP), Truth Initiative® and the Ad Council today unveiled The Truth About Opioids, a comprehensive public education campaign focused on preventing and reducing misuse of opioids among youth and young adults. The multi-channel campaign is designed to help young people understand the facts about opioids, the risk of addiction and the crucial role young people can play in solving the crisis within their communities. The new campaign will be supported in donated media by top digital, social and linear platforms that…

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