Tag: online ads

The ASA/CAP have released a post called:  Children’s Recognition of Online Ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It is essential that you know when you are being advertised to.  Unless it is already apparent from context, clear ad disclosure is important regardless of the age of the audience.  It allows consumers to recognise the commercial intent behind the messaging of an…

Read More

The ASA/CAP have released a post called: Call for evidence – children’s recognition of online ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) is announcing an open call for evidence on children’s ability to recognise online marketing communications. Recognising when we are being marketed to is important for all consumers. That’s why it’s a central requirement of…

Read More