CAP – Publishing the outcome of our consultation on children’s recognition of online advertising

The ASA/CAP have released a post called: Publishing the outcome of our consultation on children’s recognition of online advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) has now published the outcome of its call for evidence on children’s ability to recognise online marketing communications. Ensuring that audiences recognise ads is basic principle of the UK Advertising Codes.…

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IPA calls for register of online political ads

The IPA has issued an urgent call for a publicly available, platform-neutral, industry-owned register of all political ads online. According to the professional body that represents the leading ad agencies in the UK, the register should be funded by the online platforms with oversight by the Joint Industry Committee for Web Standards (JICWEBS). IPA calls for register of online political ads Register requirements:  The IPA calls for each online platform to be responsible for populating the industry-owned register by providing all their political ad campaign data and metadata as feeds. Furthermore, echoing Full Fact, the UK’s Independent Factchecking Charity, the IPA calls for…

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ASA call for evidence: recognition and labelling of online ads

The ASA are calling for evidence on people’s understanding of labels and other identifiers that are intended to indicate that online content is advertising.  Ads that are not obviously identifiable as such have the potential to mislead people and damage trust in advertising. In recent years advertisers have increasingly used online platforms to reach people in new ways: native and influencer advertising have become commonplace. They have put up a message on their website below, and it’s well worth looking at their whole site: As the UK’s advertising regulator we…

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