Tag: Opinium

Consumer pressure on brands’ pricing builds as cost of living crisis worsens

Stuart Mitchell

The number of consumers looking to brands to help them through the cost of living crisis by keeping their prices fair has increased by 5% since May, while those wanting brands to freeze the price on their value-range products or services has leapt up by 22%. This is according to an autumn survey of 2000 adults, commissioned by the IPA and carried out by Opinium. These latest results are a follow-up to the IPA-commissioned spring poll in which a separate sample of 2,000 adults were asked for their response to…

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PR professionals more likely to suffer from poor mental health compared to other UK workers

Stuart Mitchell

PR practitioners are significantly more likely to suffer from poor mental health compared to other UK workers, according to new research carried out by the PRCA and CIPR. The research – conducted by Opinium – found nine in ten (90%) PR professionals have struggled with their mental wellbeing to an extent over the past 12 months, compared to 65% of UK workers. PR professionals are also less likely to take time off from work for mental wellbeing reasons than other UK workers; one in four PR practitioners took leave for mental health,…

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British consumers feel ‘disgusted’ and ‘guilty’ about fashion industry abuses but lack money and resources to shop ethically

Stuart Mitchell

New polling shows that British consumers feel strong negative emotions about fashion industry exploitation, and that they want the industry cleaned up so they can enjoy shopping without guilt. More than two-thirds (68% percent) felt either ‘disgusted’ ‘sad’ or ‘angry’ about the fact that many garment suppliers in countries like Bangladesh were not paid during the first year of the pandemic, and more than a third felt guilt about the fact that their clothes are not made ethically. The attitudes were revealed in a new poll carried out by Opinium…

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IPA research indicates ESG could give agencies competitive edge

Stuart Mitchell

Promoting and demonstrating Environmental, Social and Governance (ESG) values and actions to brands could give agencies a marginal gain over their competitors, according to new IPA-commissioned research unveiled at the IPA Business Growth Conference. While the results reveal a nuanced picture, they do show that brands are placing growing importance on ESG and hold agencies up to high standards when it comes to understanding their brands’ and their own ESG values and actions. The results also indicate that while proof of commitment to ESG may not win new business outright,…

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Comms industry must overcome nerves and bandwagoning to fight climate misinformation – new PRCA research

Stuart Mitchell

The launch of the first research report from the PRCA Misinformation in the Climate Crisis Strategy Group and Opinium, global insight agency, reveals an industry ready to tackle misinformation, but nervous about expertise and bandwagoning. The study of almost 200 UK PR and communications professionals conducted by Opinium explored the current perception of the climate crisis and misinformation, the role of communications professionals within it and the challenges that need to be addressed.  Over 80% of those surveyed are already playing an active role in advising the organisations they work for on…

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