Charity Creates Line Of Baby Products For Newborns Withdrawing From Heroin And Opioids

Every 15 minutes a baby is born withdrawing from opioid dependency – primarily because their mothers have little-to-no access to treatment for their substance use disorder. As this crisis hits critical mass, the Urgent Love Initiative of Roanoke, VA has teamed up with ad agency, Grey New York, to help those very mothers and their soon- to-be newborns find treatment. Using insights from interviews conducted with Neonatal Intensive Care Unit professionals with experience at Carilion Clinic and other medical centers, Urgent Love created the first baby product line designed around…

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