McCann Health re-imagines Fabergé eggs as human organs to highlight the value of organ donations in campaign for Moinhos de Vento Hospital

According to the Brazilian Association of Organ Transplants, in every 8 potentially organ donor, only 1 effectively becomes a donor. That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, signs the campaign “Who will inherit your greatest wealth?”, created by McCann Health in Brazil, that re-imagined Fabergé eggs as human organs, showcasing their value and beauty with artistic flare, to highlight the importance of organ donation. “The campaign seeks to promote organ donations through the most basic question: what you will leave as a heritage?…

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Colorado Kidney Transplant Recipient Encourages Public to Register as Organ, Eye and Tissue Donors in Nationally Televised 2018 Rose Parade

Denver’s Jeff Leone considers all organ, eye and tissue donors and their families heroes. He knows this to be true because he has received two kidneys in his life—one from a 23-year-old man who lost his life in a car accident, and the other as a living donation from his wife. Jeff is gearing up to join 24 others from around the country escorting the 15th annual Donate Life Rose Parade float in the nationally televised Rose Parade on January 1 in Pasadena, CA. The 2018 Donate Life float will…

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ANR BBDO & Beyond Retro Campaign launch The Organ Donor Price Tag Campaign

ANR BBDO and second hand clothing chain Beyond Retro have launched a new campaign aimed at encouraging more people to participate in organ donation programmes. The innovative campaign takes the idea of recycling to a whole new level by making the price tags of their clothing double up as organ donation cards. According to Beyond Retro: “85% of the population in Sweden want to be organ donors. But only 15% actually takes the time to register. We believe that just as an old shirt can get a new life through…

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Re-born to be alive create I can’t wait for the season Finale Campaign

Re-born to be alive is a nonprofit organization who for the promotes organ donation and transplantation. Their campaigns are designed to spark discussion about the topic and bring it closer to the public. The ultimate goal of tehse camnpaigns is to encourages people to register as an organ donor. I can’t wait for the Season Finale I can’t wait for the Season Finale is their latest campaigns and utlises the phenomenon of Game of Thrones, the hit HBO show. Game of Thrones is the most popular show in the world…

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