ANR BBDO & Beyond Retro Campaign launch The Organ Donor Price Tag Campaign

ANR BBDO and second hand clothing chain Beyond Retro have launched a new campaign aimed at encouraging more people to participate in organ donation programmes. The innovative campaign takes the idea of recycling to a whole new level by making the price tags of their clothing double up as organ donation cards. According to Beyond Retro: “85% of the population in Sweden want to be organ donors. But only 15% actually takes the time to register. We believe that just as an old shirt can get a new life through…

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