ETHICMARK® Winners: “Ørsted” and “Trash Isles” Best Advertising Campaigns For 2018

Ørsted from Denmark and a Plastic Oceans International campaign are the 2018 winners of the EthicMark® Awards for advertising and media campaigns that “uplift the human spirit and society.” Founded in 2004 by sustainability pioneer and renowned futurist Hazel Henderson, chair, the EthicMark® Awards  demonstrate the power of advertising and marketing campaigns to inspire, focus on human potentials and further both public and private legitimate interests.  Winning campaigns uphold high standards of truth, integrity, responsibility, transparency and fairness, respecting diversity and refraining from greenwashing, instilling fear or misusing brain science. The…

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New Ørsted survey reveals 73% of UK consumers would choose retailers that use renewable energy

A new survey by Ørsted has revealed that 73% of UK consumers would choose products from companies that use renewable energy over those that don’t. The consumer attitudes survey was conducted on behalf of global offshore wind leader and business energy retailer Ørsted. The survey explores attitudes towards the purchase of goods from supermarkets, as well as food and beverages, clothing, electronics and beauty products. Ørsted commissioned the survey to gain a greater understanding of the influence of renewable energy on purchasing decisions, and how it can drive the behaviour of…

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New interactive film provides hope for the future of the planet

It really is possible to power the world entirely with green energy. That’s the message in ‘Home’, a new interactive film from Danish renewable energy company, Ørsted. The film transforms climate change from a global crisis to a personal experience by challenging any previous conceptions of what ‘home’ means to each of us. When reflecting on the significant effects of climate change, one usually thinks of it impacting someone and somewhere else. But ‘Home’ demonstrates how all the things we hold closest are threatened by global warming. No matter who…

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