Tag: Out of Home Advertising Association of America

US Out of Home Advertising Continues 2023 Growth with 2.2% Increase in Q2

Stuart Mitchell

Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Despite ongoing economic uncertainties, the second quarter was the second highest in volume in the history of OOH. Digital OOH, which accounted for over 33 percent of sales, increased 12.9 percent from a year ago. The Transit category generated the greatest quarterly growth over the second quarter of 2022, increasing by 7.7…

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American Humane and OAAA Launch National Out of Home Ad Campaign on Caring for Animals in Need

Stuart Mitchell

As temperatures have plunged to record levels and winter continues, American Humane and the Out of Home Advertising Association of America (OAAA) are launching a campaign to remind the public of the thousands of animals in need and encourage support for American Humane programs established to help in times of crises. American Humane, founded in 1877, is committed to helping ensure the safety, welfare and well-being of animals, and has been first to serve those in need. Robin Ganzert, Ph.D., American Humane President and CEO, said, “Already this year we’ve seen…

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