IPA publishes 2019 IPA Agency Census

The IPA has published its annual Agency Census detailing a breakdown of the make-up of agencies within IPA membership in 2019. Overall numbers reveal that, at the time of data collection, the employed base in IPA member agencies in 2019 was 24,866, compared with the 25,142 recorded in 2018. While the number of employees in media agencies continued to grow, increasing by nearly 400 year-on-year to 11,357, the number of employees at creative and non-media agencies fell by over 600 to 13,509. The decline in overall staff numbers appears to…

Read More

IPA action on Instagram brand safety concerns

The IPA has updated its members on the action it has taken since the BBC story (23rd January) on the role that social media is thought to have played in the death of Molly Russell. IPA action on Instagram brand safety concerns Says Paul Bainsfair: Director General, IPA: “I think we would all agree it is a very distressing story and that no responsible advertiser would choose to be associated with any type of harmful content. It does, however, highlight the inherent challenge of managing user generated content and the associated…

Read More