Seventh Generation Advocates for Use of Recycled Toilet Paper Because It’s Not a Tree’s Duty to Wipe Your Booty

If every household in the United States replaced a four pack of 240 sheet virgin fiber toilet paper with recycled toilet paper (minimum 50% PCR), we could help save more than 740,000 trees. Seventh Generation, has launched a new campaign that helps bring this issue to light. A comedic musical advertisement starring Maya Rudolph and a new character, Mike the Tree, brings awareness to the fact that people can make a big impact on the environment – and trees – by making a small switch to recycled toilet paper. Featured…

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