Tag: paralympics

Toyota puts Paralympic snowboarder in the spotlight with ‘Start Your Impossible’ campaign

Stuart Mitchell

Toyota has launched its worldwide ‘Start Your Impossible’ Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera.  The spot features Para-athlete Chris Vos, a 19-year-old snowboarding champion. The 1.40 TV commercial tells the real-life success story of how he overcame adversity and physical limitations, in order to take his place on the slopes this year at the Paralympic Games in PyeongChang. The ‘Start Your Impossible’ brand line was introduced at the end of last year, continuing Toyota’s evolution as a mobility brand dedicated to innovation.…

Read More

Paralympics sports helps Syrian boy look beyond disability

Stuart Mitchell

This isn’t a marketing story as such, but I felt it was one worth telling, I think we should publicise the good work these organisations are doing. Two years ago, a bomb attack on his home in the city of Homs left Najib Alhaj Ali paralysed from the waist down. In spite his injury, Najib and his family made their escape from the devestated city, and braved a crossing across the Mediterranean Sea on a flimsy rubber dinghy from Turkey to Greece. The family were eventually granted asylum there in…

Read More