More than £1.5m raised for SMEs through Mayor’s Pay it Forward London

Londoners have shown how much they value small and independent businesses across the capital by raising more than £1.5 million through an innovative scheme designed to support them during the pandemic, launched by the Mayor of London, Sadiq Khan. Sadiq launched Pay It Forward London in April – at the height of the first national lockdown – to allow people to buy goods and services in advance, which would then be delivered when businesses return to normal or near-normal operation. Bakeries, music venues, pottery studios, historical walking tours and cafes…

Read More

FCB Inferno and The Big Issue launch Pay It Forward: creating the world’s first resellable magazine

The Big Issue has enlisted the help of celebrities including Gary Lineker, Roger Daltrey and Vincent Kompany to announce the launch of Pay It Forward, which turns The Big Issue into the world’s first resellable magazine. The system, created by creative agency FCB Inferno and powered by Monzo, means each magazine can be sold-on each time after its been read, doing good wherever it goes.  Each magazine will come with its own scannable QR code, that allows readers to pass the magazine onto a friend, who can scan the code…

Read More