CARE & McCann Health Launch “Pay the Price” Website for National Prescription Drug Take-Back Day

The Center for Adolescent Research & Education (CARE), launched its “Pay the Price” website on April 28th — National Prescription Drug Take-Back Day. The website, created by McCann Health, addresses the growing national issue of death by overdose from prescription drugs left unsecured around the home and urges viewers to turn in their unused or expired medications on Prescription Drug Take-Back Day. CARE is also launching a “Pay the Price” Facebook page featuring a wake-up call video. Emblazoned across the website homepage is the headline, “PAY ATTENTION OR PAY THE PRICE,” followed by this message: “A little-known killer hides in…

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McCann Health & CARE Confront the Harsh Reality of Death by Overdose from Prescription Drugs

While the deadly opioid crisis dominates the headlines, there is another equally dangerous, but lesser known killer, hiding in plain sight. Death by overdose from prescription drugs left unsecured around our homes. To address this growing global issue, CARE, Center for Adolescent Research & Education, partnered with McCann Health to create an emotionally visceral film that exposes the cold hard reality of this relatively unknown, but deadly killer, that was released today. “Our youth are our future and while they may think they are invincible — they are not,” said…

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