PENNY ‘Give Bag’ campaign from Serviceplan encourages shoppers to recycle

The single use of shopping bags is a serious environmental problem in our society. However, before now, there was no reward system in Germany for consumers who reuse their shopping bag. Serviceplan came up with a clever way of encouraging shoppers to reuse their bags every time they shop at PENNY. As a reward for protecting the environment by purchasing and reusing the Penny ‘Give-Bag’, customers who save 10 Cents every time they bring their own bag. As an added incentive which benefits the local community, PENNY donates an additional…

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PENNY brings 9,000 people together for Christmas

German discount supermarket PENNY kicked off this years Christmas campaign with the slogan “Christmas. Time to reconcile”. In keeping with the strong sense of neighbourly values central to its ethos, the local supplier announced that it wanted to use this method of communication to help bring people together for Christmas 2017. As well as the company’s film “Der Weg” (The Path), which so far has over 15 million views nationally and internationally, the competition was built around PENNY’s forgive-me wine campaign (www.penny.de/versoehnung) and focused on the ultimate goal of re-connecting…

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