Tag: Pepsi

PEPSI® Unveils a New Logo and Visual Identity, Marking the Iconic Brand’s Next Era

Stuart Mitchell

Pepsi, the iconic global brand, is unveiling a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era with an eye toward the future. The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment,…

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Pepsico Donates US$ 1 Million To #Football4Refugees And Rolls Out Social Initiative With Pepsi®

Stuart Mitchell

PepsiCo is proud to announce that Pepsi® will be the first global brand to partner with UNHCR, the UN Refugee Agency for the #Football4Refugees emergency appeal. PepsiCo’s philanthropic arm, the PepsiCo Foundation is donating US$ 1 million to #Football4Refugees, and the Pepsi brand will be calling on its network of sports and music talent to drive awareness and donations to the appeal. In the past decade, the global refugee population has more than doubled. Even before the crisis in Ukraine, 84 million people were forcibly displaced worldwide. As such, the #Football4Refugees…

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Pepsi Invites People Across the Country to Make Their Meal Count on the First-Ever “Pepsi Dig In Day” Celebration of America’s Black-Owned Restaurants

Stuart Mitchell

Pepsi has officially announces the first-ever Dig In Day, a celebration of Black-owned restaurants and chefs across America. On Saturday, Nov. 6, 2021, everyone with an appetite is invited to dig in and uplift Black-owned restaurants in their community simply by enjoying delicious food and refreshing beverages. Pepsi Dig In Day is the latest and most broad-reaching initiative the brand is spearheading to drive $100 million in sales for Black-owned restaurants over the next five years. A concerted effort to support these diverse culinary establishments that serve as the cornerstone for…

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Pepsi Invites Everyone to “Dig In” and Champion Black-Owned Restaurants with Goal to Generate $100 Million in Sales for Local Businesses

Stuart Mitchell

Recognizing the diverse range of delicious food, rich history and culture that Black-owned restaurants contribute to the American experience, Pepsi introduced Dig In. The consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants. Dig In aims to generate at least $100 million in sales for Black-owned restaurants over the next five years. The platform also serves as an invitation for Black restaurateurs to tap into a variety of resources available from PepsiCo including business services, training and mentorship. Both timely ways to support…

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Campuses of the Future? PepsiCo Recycling Funds Green Initiatives at 27 U.S. Schools – Imagined, Designed and Executed by Students

Stuart Mitchell

PepsiCo Recycling is excited to announce the 27 colleges and universities set to earn funding for campus sustainability initiatives in the 2018-19 school year through the Zero Impact Fund. Among the most unique projects in this year’s winning group include entries from Georgia College & State University, UNC Charlotte, Furman University, Centre College, Otterbein University, and Ohio University. Now in its third year, the Zero Impact Fund (ZIF) allows representatives or employees of eligible colleges or universities to submit proposals to create or strengthen green initiatives on campus. A judging panel then votes on the most impactful…

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