PepsiCo Recycling and Diary of a Wimpy Kid author, Jeff Kinney, Team Up to Inspire Recycling Habits in School

PepsiCo Recycling and Jeff Kinney, acclaimed author of the internationally bestselling Diary of a Wimpy Kid children’s book series, today announced the “Be Awesome! Recycle!” campaign. Just in time for back-to-school, this will support PepsiCo’s Recycle Rally program, which provides U.S. K-12 schools with an array of recycling resources and incentives. The campaign features beloved Diary of a Wimpy Kid character Rowley Jefferson encouraging kids to start recycling and embody the idea that “awesome kids care.” Jeff Kinney designed an exclusive cartoon illustrating the importance of recycling through the eyes…

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More Than Half of U.S. Adults Are Unsure About How to Recycle: PepsiCo Recycling is Changing That…Starting in K-12 Classrooms

PepsiCo Recycling have announced that, through the Recycle Rally – a free program designed to educate and instill recycling behaviors at K-12 schools across the United States – nearly 10 million pounds of waste material was diverted from landfills during the 2018-19 academic year.  Since launching in 2010, Recycle Rally has facilitated collections of close to 500 million recyclable containers.  Participating schools in the Recycle Rally compete in an annual recycling contest and the schools who collect the most recyclables win funding for sustainability initiatives or other important projects.  This…

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Campuses of the Future? PepsiCo Recycling Funds Green Initiatives at 27 U.S. Schools – Imagined, Designed and Executed by Students

PepsiCo Recycling is excited to announce the 27 colleges and universities set to earn funding for campus sustainability initiatives in the 2018-19 school year through the Zero Impact Fund. Among the most unique projects in this year’s winning group include entries from Georgia College & State University, UNC Charlotte, Furman University, Centre College, Otterbein University, and Ohio University. Now in its third year, the Zero Impact Fund (ZIF) allows representatives or employees of eligible colleges or universities to submit proposals to create or strengthen green initiatives on campus. A judging panel then votes on the most impactful…

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