Tag: Peru

McCann fill a highway with sunblock in Peru

Stuart Mitchell

Peru ranks first in the world in matter of ultraviolet radiation, where skin cancer has been increasing alarmingly with about a thousand new cases of melanoma. To make people be aware and protect themselves, McCann Lima developed for Liga Contra el Cáncer the initiative  #YoUsoBloqueador (#IUseSunblock). So it painted with sunblock the faces on the billboards of 21 brands that advertise on the Panamericana Sur. This is the busiest highway among Lima and the country´s coastline, where in summer season an average of one million 600 thousand vehicles with millions…

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CenturyLink Collaborates with Alphabet’s Loon to Provide Internet Access in Earthquake-Affected Areas in Peru

Stuart Mitchell

Underserved areas in Peru affected by a magnitude 8.0 earthquake were able to access the internet thanks to Loon, a network of balloons traveling on the edge of space designed to extend internet connectivity to people in rural and remote areas worldwide. CenturyLink in collaboration with Alphabet’s Loon, deployed the solution delivering connectivity to tens of thousands of people cut off by the earthquake. “In 2017, Peru was struck by devastating floods and we saw how important an integrated balloon powered network is to communities struggling to recover from the…

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PepsiCo Latin America Announces “Recycling with Purpose” in Peru and a $2 Million USD Grant from the PepsiCo Foundation to Ciudad Saludable

Stuart Mitchell

PepsiCo is striving to build a world where plastics need never become waste. To achieve this, PepsiCo Latin America has dedicated the last decade to working on inclusive recycling in the region. Earlier this year the company launched “Recycling with Purpose,” a circular economy model for Latin America based on consumer involvement and education, inclusive recycling, and strengthening of the local recycling industry. Today, Peru becomes the first country to implement the program. “PepsiCo wants to be part of the solution and will work continuously to build a world where…

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McCann Santiago and Ripley premiere an animated short film “The magical night of Gaspar” in Chile and Peru

Stuart Mitchell

Christmas is stereotyped by snow and cold. However, in the southern hemisphere of the planet it´s the opposite, it´s the beginning of the summer season where the fire warnings conversations start. To highlight the people’s works who devote themselves to care and prevent risk for others, Ripley and McCann Santiago make a tribute to all those who give their service to others, especially on Christmas Eve, through an animated short film produced by PUNKROBOT and where the main character is a fireman family man. “Firemen in Chile have something special,…

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