P&G Thinks Inside the Box with New Tide Eco-Box

Tide has reimagined its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula designed for eCommerce. The Tide Eco-Box arrives on a shopper’s doorstep in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, a perforated cardboard flap is peeled off to reveal a dosing cup and a new “no-drip” twist tap. To make dosing simpler on flat surfaces, the box includes a pull-out stand to raise the height of the box so the cup fits…

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Frankie Bridge and Marvin Humes launch the first ever #FeelSuper song in aid of Marie Curie

P&G and Superdrug’s #FeelSuper campaign returns with the support of ambassadors Frankie Bridge and Marvin Humes and the launch of the campaign’s first ever charity song helping to raise money for the UK’s leading terminal illness charity, Marie Curie. This uplifting new sound track to the #FeelSuper campaign, features vocals from nine Marie Curie Nurses and lyrics inspired by the experiences of musician Ben Buddy Slack, from The Swan Song Project, who helps patients at the Marie Curie hospice in Bradford write and record their own original songs. The song…

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The Tampax and Always Radiant Collection Brings Back the HBCU Dance #RadiantDanceOff Contest and Inspires Women to Radiate Confidence this Homecoming Season and Beyond

The Radiant Collection, from Procter & Gamble’s (P&G) leading feminine protection brands Tampax® and Always®, has partnered with HBCU Dance Corporation, Inc. for the second year in a row for the HBCU Dance #RadiantDanceOff contest – an online dance competition exclusively for majorettes at Historically Black Colleges and Universities (HBCU). The HBCU Dance #RadiantDanceOff contest gives majorette teams across the country the opportunity to upload their winning moves to www.radiantdanceoff.com for a chance to win $20,000 and the uniform of their dreams. The contest, which was created to give majorettes…

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Dawn Commemorates 40 Years of Helping Save Wildlife

Since 1978, Dawn has been leading the way to a better world by partnering with organizations dedicated to helping save birds and marine animals who were the innocent victims of oil spills and environmental catastrophes. This July, Dawn is celebrating 40 years of helping save wildlife with a new campaign honoring the brand’s legacy of being a force for good. “We are honored to be able to be a force for good and Dawn will continue to support the organizations that dedicate their efforts to helping save the wildlife we…

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P&G Highlight Sustainability Innovations for Tide®

Procter & Gamble (P&G) have announced presentations given on new research into sustainability innovations for its Tide® laundry detergent. The presentations discussed the potential for improved cleaning performance in cold water conditions with detergents containing a patented branched surfactant. While machine washing in cold water can reduce a household’s energy footprint, detergents may not perform as well on this setting, which can compel consumers to use more energy and water to compensate. Tide Research Fellow Phillip Vinson, PhD, and Tide Senior Scientist Patrick Stenger, PhD, gave presentations at the 2018…

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