Dawn Commemorates 40 Years of Helping Save Wildlife

Since 1978, Dawn has been leading the way to a better world by partnering with organizations dedicated to helping save birds and marine animals who were the innocent victims of oil spills and environmental catastrophes. This July, Dawn is celebrating 40 years of helping save wildlife with a new campaign honoring the brand’s legacy of being a force for good. “We are honored to be able to be a force for good and Dawn will continue to support the organizations that dedicate their efforts to helping save the wildlife we…

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P&G Highlight Sustainability Innovations for Tide®

Procter & Gamble (P&G) have announced presentations given on new research into sustainability innovations for its Tide® laundry detergent. The presentations discussed the potential for improved cleaning performance in cold water conditions with detergents containing a patented branched surfactant. While machine washing in cold water can reduce a household’s energy footprint, detergents may not perform as well on this setting, which can compel consumers to use more energy and water to compensate. Tide Research Fellow Phillip Vinson, PhD, and Tide Senior Scientist Patrick Stenger, PhD, gave presentations at the 2018…

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P&G and The Community Foundation announce £1 million donation milestone to local charities

Procter & Gamble (P&G) and the Community Foundation, are proud to announce a donation milestone which has seen support from the P&G Fund to charities in the Tyne & Wear and Northumberland region reach £1 million. To celebrate, the P&G Fund is encouraging charitable organisations to apply for a special award of £20,000. The P&G Fund was established at the Community Foundation in 1995 and is designed to provide ongoing support for local initiatives. The Fund has now reached a £1million milestone in grants to over 500 local community groups…

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P&G Claim Ariel & Lenor’s ‘Long Live Fashion Formula’ Quadruples Life of Clothes

An announcement from Procter & Gamble’s leading brands, Ariel and Lenor, have claimed its ‘Long Live Fashion Formula’ could extend the life of clothes by four times, keeping them looking new for longer. By switching from a powder to liquid or single-unit-dose format like Ariel pods, adding a Fabric Conditioner, such as Lenor, and washing on a cold and quick cycle, consumers can quadruple the life of their clothes. Extending the life of one in five garments in Europe by just 10% per year would save enough carbon to power…

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New Documentary Raises Global Water Crisis Awareness As 844 Million People Still Lack Access to Clean Drinking Water

Procter & Gamble’s (P&G) non-profit Children’s Safe Drinking Water (CSDW) Program and National Geographic are raising awareness about the global water crisis with the release of a new documentary and national survey in conjunction with World Water Day. The documentary, titled “The Power of Clean Water,” follows the lives of three women and their families, providing a first-hand perspective on the daily challenges of accessing clean drinking water. As the film progresses, viewers witness how P&G’s Purifier of Water packets, distributed by partners ChildFund in Indonesia, CARE International in Kenya…

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