P&G Claim Ariel & Lenor’s ‘Long Live Fashion Formula’ Quadruples Life of Clothes

An announcement from Procter & Gamble’s leading brands, Ariel and Lenor, have claimed its ‘Long Live Fashion Formula’ could extend the life of clothes by four times, keeping them looking new for longer. By switching from a powder to liquid or single-unit-dose format like Ariel pods, adding a Fabric Conditioner, such as Lenor, and washing on a cold and quick cycle, consumers can quadruple the life of their clothes. Extending the life of one in five garments in Europe by just 10% per year would save enough carbon to power…

Read More

New Documentary Raises Global Water Crisis Awareness As 844 Million People Still Lack Access to Clean Drinking Water

Procter & Gamble’s (P&G) non-profit Children’s Safe Drinking Water (CSDW) Program and National Geographic are raising awareness about the global water crisis with the release of a new documentary and national survey in conjunction with World Water Day. The documentary, titled “The Power of Clean Water,” follows the lives of three women and their families, providing a first-hand perspective on the daily challenges of accessing clean drinking water. As the film progresses, viewers witness how P&G’s Purifier of Water packets, distributed by partners ChildFund in Indonesia, CARE International in Kenya…

Read More

P&G Leads “The Talk” About Bias on Episode of ABC’s black-ish

Millions of American households have joined the pivotal, growing dialogue on ending racial bias, when ABC and P&G’s My Black is Beautiful™ promoted deeper cross cultural understanding through a special episode of black-ish, ABC’s hit sitcom at 9 p.m. EST / 8 p.m. CST. Central to the plot is “the talk” that black parents have with their children about bias, and the listening and learning journey toward understanding by people of all backgrounds. P&G’s award-winning ad, “The Talk” will also air during the program. During the episode, Dre (played by…

Read More