TheBackground: Mexico is one of many countries in the world with an alarming gender inequality index. For Lifetime, a TV Channel owned by A&E Networks, the most important thing is to be the platform that speaks in the name of women. Lifetime decided to bring light to the fact that the newly formed PROFESSIONAL WOMEN´S FOOTBALL LEAGUE (Liga MX Femenil) is an important example of gender inequality in Mexico, because when it comes to gender inequality soccer is absolutely not the exception. The Idea: Lifetime, the female empowerment TV…
Read MoreA&E / Lifetime´s “Play For Equality” Campaign Transforms Soccer Apparel To Expose The Current Gender Inequality In Mexican Womens Pro Soccer League.
