Poland Spring 100% Natural Spring Water Brings Bottles Full Circle With ‘Made For A Better Tomorrow’ Campaign

Poland Spring® Brand 100% Natural Spring Water, America’s leading spring water brand, along with its five regional spring water sister brands, announces a new national campaign – Made For A Better Tomorrow. The campaign highlights the six brands’ industry-leading efforts to create new bottles from existing materials and establishes a new ‘One-for-One Promise’ that commits to donate bottled water to communities in need for every pledge to recycle. The campaign coincides with Ice Mountain® Brand 100% Natural Spring Water’s launch of better bottles, which have long been 100% recyclable and…

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Poland Spring and The Recycling Partnership Help Consumers Answer “Can I Recycle This?”

Less than 30% of plastic bottles are currently recycled in the U.S. And less than half of recyclables in U.S. homes get recycled by consumers. Poland Spring® Brand 100% Natural Spring Water is teaming up with The Recycling Partnership to tackle one of the core reasons for low recycling rates: consumer confusion. Starting this month, Poland Spring and The Recycling Partnership, a nonprofit organization dedicated to transforming recycling for good in communities across the country, are launching their first Instagram recycling hotline to help to answer the common question, “Can…

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