Digital Advertising Alliance Launches Initiative to Increase Transparency & Accountability in Political Ads

The Digital Advertising Alliance (DAA) has launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA). Building on the success of the DAA’s existing YourAdChoices program, the DAA’s new “PoliticalAd” icon will serve as an immediate, simple, and intuitive tool for people to get information on…

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