New case study guide from the CIPR demonstrates value of PR in time of crisis

A new guide from the Chartered Institute of Public Relations (CIPR) showcases the strategic value of public relations to organisations.  The ‘Communicating in a Crisis’ guide features 21 award-winning case studies on how organisations use their PR teams to navigate through times of crisis. Previous research from the CIPR has highlighted the increased value placed on public relations during the pandemic. This new guide demonstrates how PR teams deliver that value.  Case studies include examples of how PR has been used to fight misinformation, unite remotely working colleagues, support the…

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8 in 10 PR professionals report to feeling mental health impact of Covid-19

The recognition of the positive value of public relations stands in contrast to a marked depreciation in the mental health and well-being of individuals employed in communications roles during the crisis, a new survey has found. The CIPR’s Health Group COVID-19 survey explores the impact of the coronavirus pandemic on communications professionals and included questions around the value of communications, the impact of COVID-19 on individuals and on teams, pandemic preparedness and resources, and internal communications. The survey finds: Over half of respondents reported their organisation placed ‘a lot’ of value on…

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Progession for women in PR to slow as direct result of COVID-19 – new survey

With Covid-19 driving us to work remotely for several months, what has been the true impact on the working lives of the women in our global industry and how do they now view their future? The top line findings from Global Women in PR’s latest research, conducted by leading market research agency, Opinium, suggests that the pace for driving women forward into a more balanced industry has taken a step backwards. Two in three (65%) of those surveyed believe it will take longer to close the gender pay gap, and over…

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Unequal opportunities, non-inclusive cultures and racist experiences; CIPR publishes new report into lived experiences of BAME practitioners in PR

A new research report published today by the Chartered Institute of Public Relations (CIPR) finds a public relations industry in which BAME practitioners tell of racism, microaggressions and unconscious biases faced, and having to work within an inflexible culture that denies them opportunities and fair progression. The report – ‘Race in PR: BAME lived experiences in the UK PR industry’ (below) – is calling on senior PR business leaders to take these findings seriously and work to change practices and cultures to “unleash talent and create a fair and equal workplace for all”.   The research follows the career journey of 17 BAME practitioners and highlights a worrying set…

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PR is “sleepwalking into AI” new CIPR #AIinPR report finds

The public relations profession is “sleepwalking into artificial intelligence” and markedly behind other professions in its preparations for the 4th industrial revolution, warns a new #AIinPR report.  Launched at the Alan Turing Institute this morning, the Chartered Institute of Public Relations (CIPR) #AIinPR Panel report – ‘The Effects of AI on the Professions: A Literature Repository’ – summarises nearly 200 global publications on AI and its impact on the professions including the changing nature of work, the ethical implications surrounding AI, future regulation and, notably, its impact on specific work groups.  The…

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