‘Businesses must do more than make profit’ – #CIPRdebate roundup

Around seventy PR and business professionals gathered at the Houses of Parliament on the 26th November for a debate on the role of business in society. The debate, organised by the Debating Group and sponsored by the CIPR, was chaired by Lord McNally Hon FCIPR. The motion “Business best serves society by focusing on its bottom line” was proposed by Dr Jamie Whyte, Research Director at the Institute of Economic Affairs and Valentina Kristensen MCIPR, Director of Growth and Communication at OakNorth Bank. The proposing team argued profitable companies deliver value to consumers who…

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PRCA launches consultation for draft definition of social impact of PR

The Public Relations and Communications Association (PRCA) Council has launched a consultation for a draft definition of the social impact of public relations and communications. The new definition is the work of PR and Communications Council members and was presented to the PRCA’s National Conference in London on 21st September, by Simon Francis CMPRCA, Founder Member of social enterprise Campaign Collective. The definition reads: PR and communications has a huge impact on society. It is the responsibility of all practitioners to understand the social impact of PR and be aware of the…

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The ‘Dublin Conversation’ launches 100 days of discussion to create better thinking and doing

Can you pour cold water on profound new thinking that could transform PR, Comms, and Advertising? A new grassroots campaign, the ‘Dublin Conversation’, is planning what could be the biggest-ever shake-up in new thinking and doing, to enable public relations and advertising to be fitter for purpose, seize new opportunities, and address wider issues of growing distrust, division, and ‘fake news. The Dublin Conversation is running an intellectual version of the ‘Ice Bucket Challenge’, inviting anyone around the world with an interest in the future of communications to pour cold…

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State of the Profession charts robust growth but reveals evidence of PR skills gap

The public relations workforce has grown by almost a quarter (22%) over the past four years with more than 71,000 PR practitioners currently employed in the UK, according to ONS figures revealed in the CIPR‘s 2018 State of the Profession report (PDF).  The study – delivered in partnership with Chalkstream – reports that 84% of in-house teams and 96% of consultancies are either growing or stable in size. Despite robust growth, the report uncovers evidence of a skills gap at the industry’s senior level.Almost two-thirds of recruiters (65%) said they looked for evidence of resource and people management in senior hires, but only a quarter (25%)…

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PRCA launches Diversity and Inclusion Guidelines with cross-industry support

The Public Relations and Communications Association (PRCA) has launched its Diversity and Inclusion Guidelines, the latest step in its work to improve the diversity of the PR and communications industry. The comprehensive guidelines examine the current state of diversity in the industry, outline the business case for improving diversity, and offer clear and manageable steps to making the workplace more diverse and inclusive. Click here to take a look at the guidelines. The recommendations in the report range from offering flexible working practices and reforming recruitment practices to make them more…

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