New Chair of the PRCA Creative Group promises new direction for 2021

The PRCA has announced Ottilie Ratcliffe, Associate Creative Director at The Romans, as the new Chair of its Creative Group in 2021. The change in direction comes as more and more PR agencies seek to build creative departments but struggle to nurture and inspire young creative talent. Ratcliffe vows to prioritise supporting creative paths for individuals of all levels and backgrounds and in doing so, help elevate the creative output of the industry. On what the Creative Group stands for in 2021, Ottilie comments: “This group is looking to the future. For…

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PRWeek UK and the PRCA Creative Group launch major new mentoring scheme

PRWeek UK and the PRCA Creative Group have launched a major new mentoring scheme to encourage and nurture creative talent in the PR industry. Successful applicants for the Creative Mentoring Project will be matched with one of our contingent of mentors – all experienced PR creative directors – who will offer guidance through face-to-face meetings and other forms of contact. Entry is via an application form. The offer is open to UK-based PR professionals with a minimum of three years’ experience who see themselves as a creative director in the future.…

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