PR and communications ‘taking ownership’ of digital – PRCA Digital PR Report

Digital PR continues to grow and confidence in the ability to measure the impact of digital PR is at an all-time high, according to the PRCA new Digital PR and Communications report. The research also reveals that communications teams are taking ownership of digital and social media activities, with 61% of PR teams claiming responsibility for their organisation’s digital PR. The seventh annual Digital PR and Communications report, sponsored and produced in partnership with Ginger Research, reveals that 53% of digital and social media budgets have increased over the last…

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