Cedara launches Reduction Marketplace to measure and optimize carbon emissions of Pret A Manger ad campaigns

Carbon intelligence platform, Cedara, has announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions. As part of the launch, Cedara has partnered with full-service digital marketing agency, Croud, and adaptive streaming technology platform, SeenThis, to empower Pret to reduce carbon emissions across its video ad delivery.  Croud, known for its industry-leading expertise in digital marketing and advertising, recognized the importance of measuring and reducing the carbon footprint associated with its clients’ advertising campaigns. In pursuit of…

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Pret Teams Up with Chilly’s to Launch New Reusable Bottles

Pret A Manger has collaborated with Chilly’s to create a new range of reusable bottles to help customers reduce the number of plastic bottles they use. The bottles will be available from today in a selection of Pret shops and feature three exclusive Pret designs. Pret has been encouraging customers to reduce the number of plastic bottles they use since last October, when the company began adding free filtered water stations to shops. Pret CEO Clive Schlee blogged about it at the time when he asked, “What if Pret stopped…

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More UK Businesses Stop Clutching At Straws

Wagamama, Pret a Manger and Costa have all announced they will stop offering plastic straws to customers whilst Waitrose and Morrisons have said they will stop selling them. As part of our ongoing commitment to reducing waste & increasing #Recycling we are removing plastic straws from our stores. We will launch a non-plastic alternative straw this year as part of an on-going review into all our packaging & takeaway cups ♻️ — Costa Coffee (@CostaCoffee) January 17, 2018 disposal of single-use plastic is causing damage to our planet. so, we’re…

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