CAP – Make sure the price is right: using reference pricing in ads

The  ASA/ CAP have released a post called: Make sure the price is right: using reference pricing in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA’s research into consumer understanding of reference pricing (e.g. ‘strikethrough’ prices, ‘was-now’ prices and RRP’s) showed that consumers have limited understanding of pricing practices in general, and reference pricing in particular, and have an expectation that…

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